Since the dawn of civilization, human societies have developed indigenous modes of entertainment which have evolved in various forms, and developed and transformed over the ages. Among the traditional forms of entertainment we have circus, art, theatre, puppetry, folk forms of music and dance, sports etc. In modern day parlance however, entertainment industry encompasses films, TV, radio, music and print industry. Other key players emerging in this sector are gaming, animation and advertising. Entertainment in India is one of the biggest revenue grossing industries. It is one of the fastest growing sectors in the economy and its segments have witnessed double digit growth in the last two years. The Indian entertainment and media industry is estimated to grow from Rs 58,080 crores in 2009 at a CAGR of 13 percent for the next five years.