China has launched its first three- dimensional television (3D TV) channel on a trial basis coinciding with the New Year, a development considered significant in the booming nation's television industry.
channel, China 3D TV Trial Channel, is jointly operated by state-run
China Central Television (CCTV) and other five local TV stations in
Beijing, Tianjin, Shanghai, Jiangsu and Shenzhen.
People can watch 3D-effect programmes with 3D TV sets and wired high-definition digital TV set-top-boxes.
channel broadcasts a total of 13.5 hours everyday from 10:30 to 24:00,
with 4.5 hours of first broadcast and two rebroadcasts.
The channel will be formally launched during the upcoming Spring Festival, or Chinese Lunar New Year starting January 23.
Programmes of performing arts, sports, cartoons and movies with 3D effects will be broadcast on the channel, CCTV said.
launch of the 3D trial channel is a significant step in the development
of China's television," said Cai Fuchao, head of the State
Administration of Radio, Film and Television.
Cai added that the
3D TV channel can create a demand worth hundreds of billions yuan, if
part of China's 500 million TV sets are replaced by 3D ones.
Countries like Japan and South Korea have already launched similar services.
(Note: APPSC Group-II Exam (21-07-2012) G.S. Question)